About Emplicit:
Emplicit is a full-service marketplace agency that manages marketplaces such as Amazon, Walmart, Target and TikTok Shop on behalf of ambitious brands. Being full-service, we handle everything from marketing and content creation to logistics and 24/7 customer service.
Overview:
Reporting to our Director of Marketing, the paid media specialist is a client-facing role overseeing campaigns on behalf of our clients with a high degree of autonomy. The ideal candidate will be building strategies and managing media across a range of digital marketing channels, and tracking responses and reporting success to clients. You must be a professional marketer who is smart, organized, creative, dynamic and bursting with ideas to test out.
Responsibilities:
● Create and manage Amazon campaigns (Amazon-owned channels on and off amazon.com, including all sponsored ads types, display ads, OTT, Amazon Affiliates, etc.) and utilize different marketing levers to drive overall growth for our partners.
● Manage your media spend across your accounts to ensure you are working within approved budgets and/or ROI parameters – your main KPIs are:
○ ACoS and TACoS.
○ Overall brand growth relative to ad sales.
○ Keep spend at monthly budgets.
○ Utilization – appropriate billable time logged on brand’s accounts.
● Troubleshoot marketing-related Amazon issues as they arise.
● Provide in-depth ad hoc analysis and end-of-month reporting.
● Research competitive landscape and keywords, and provide actionable strategic recommendations for client marketing plans.
● Partner with the content team on campaigns which require designs and copywriting.
● Work closely with the Account Manager to ensure work is delivered on time and within budget.
Requirements:
• Fluent in English
• 3-5+ years’ experience in all Amazon ad types and bid models.
• Certified in Amazon Ads.
• Bachelor’s degree in Marketing, Communications, or related field.
• Able to set up and manage multiple ad campaigns simultaneously – experience of bid management tools a plus.
• Ability to effectively communicate trends from advertising data to non-advertising teams.
• Capable of interfacing with remote team to coordinate projects and tasks.
• Think outside the box to solve problems.
• Data-driven, proficient in using tech tools to optimize your work.
• Exceptional written and verbal communication skills.
• Experience of working in a fast-paced agency environment with multiple client accounts.
• Ability to remain energetic, responsive, and enthusiastic in a remote work environment.
• Strong interpersonal skills with experience collaborating with remote team members.